Goggle Analytics

Features, benefits, tips or information

• Get essential customer insights
• Unlock customer-centric measurement
• Get smarter insights to improve ROI
• Connect your insights to results
• Make your data work for you
• Understand your customers

How Google Analytics Works

1. Create a Google Analytics account – add a small piece of JavaScript measurement code to each page on your site – every time a webpage is visited, the tracking code will collect information about how that user interacted with the page.
2. When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports.
3. When processed, it aggregates and organizes the data based on particular criteria. You can apply a filter to ensure the data doesn’t include any internal or developer traffic.
4. Once Analytics process the data, it’s stored in a database where it can’t be changed.
5. When you set up your configuration, don’t exclude any data you think you might want to analyze later.
6. Once data has been processed and stored in a database, it will appear in Google Analytics as reports.

Reference: https://marketingplatform.google.com/about/analytics/